Tuesday, June 23, 2009

Engineering a Snicker's Bar

Well - How the Food Makers Captured Our Brains - NYTimes.com

Dr. Kessler reports that the Snickers bar, for instance, is “extraordinarily well engineered.” As we chew it, the sugar dissolves, the fat melts and the caramel traps the peanuts so the entire combination of flavors is blissfully experienced in the mouth at the same time.

I don't understand why this is a bad thing.

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